Services

Fractional, Interim & Consulting Services

Get the added capacity and outside expertise to accelerate your launch timing. Most projects fall into one of the below categories, but services are tailored to your needs.

Digital & AI Products

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Websites

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AI

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E-Commerce

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New Technology Platforms

Have a Certified Scrum Product Owner serving as the bridge between business and technical teams to drive the vision, roadmap, and development of digital products.

Digital Marketing

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Paid & Organic Strategies

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Audience Development

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Lead Generation

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A/B Testing & CRO

Activate a comprehensive digital marketing strategy across search, AI, social, email, and more. Increase web traffic and optimize conversion rates through continuous testing.

Post-M&A Integration

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Website Consolidation

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Back-end Tech Integration

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Customer-Facing Identity

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Merging Marketing Ops

You’re bringing two or more organizations together for additional revenue or cost savings. Maximize the best assets of each firm with focused firepower.

Brand Activation

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New Brand Launches

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Corporate Rebranding

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Product Renaming

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Website & Social Mergers

More than just logos and taglines, unveiling a new brand requires coordination across departments. Branding experience combined with cross-functional leadership secures buy-in and drives high-quality execution.

New Digital Revenue

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Digital Advertising Sales

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Subscription Services

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Direct-to-Consumer

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Online Account Management

Standing up a new revenue or cost savings initiative? Get the benefit of focused planning and experience collaborating with sales and ops leaders, plus strategies to drive adoption.

Fractional CMO

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Go-to-Market Strategies

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Media Testing

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Agency Management

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Marketing Ops

Establishing new programs requires a strategic and operational leader. I’ll help you learn which channels and tactics have the best chances of long-term success while setting up efficient processes for future campaigns.

MarTech Management

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CRMs

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Database Integrations

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Marketing Automation

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Analytics & BI Platforms

Collect and connect data for better targeting and insights. I bring an understanding of how data is captured, stored, and defined while navigating security and compliance.

Custom Launch Program

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A combination of any of the above

Unsure what you need, or don’t see your Next Big Thing listed? Let’s explore it together.

Let’s launch something great.

New ideas brewing? I’d love to hear about them! Get in touch for a free consultation.

Michelle Licudine

Your Chief Launch Officer for New Digital Product and Marketing Initiatives