Services

Fractional, Interim & Consulting Services

Get the added capacity and expertise to strategize, plan, and execute your launch.

Fractional CLO

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Ownership from Idea to Execution

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CMO + CPO + More

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Cross-Functional Planning

Establishing new programs requires multi-faceted leadership. Leverage a proven system to drive strategic alignment and execution across all critical business functions.

Fractional CPO

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Websites & Web Apps

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AI

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E-Commerce

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New Technology Platforms

Have a Certified Scrum Product Owner serving as the bridge between business and technical teams to drive the vision, roadmap, and development of digital products.

Fractional CMO

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Paid & Organic Strategies

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Audience Development

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Lead Generation

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Conversion Rate Optimization

Activate a comprehensive digital marketing and testing strategy across search, AI, social, email, and more.

Brand Activation

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New Brand Launches

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Corporate Rebranding

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Product Renaming

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Website & Social Mergers

More than just logos and taglines, unveiling a new brand requires coordination across departments. Branding experience combined with cross-functional leadership secures buy-in and drives high-quality execution.

Post-M&A Integration

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Website Consolidation

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Back-end Tech Integration

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Customer-Facing Identity

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Merging Marketing Ops

You’re bringing two or more organizations together for additional revenue or cost savings. Maximize the best assets of each firm with focused firepower.

New Digital Revenue

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Digital Advertising Sales

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Subscription Services

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Direct-to-Consumer

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Online Account Management

Standing up a new revenue or cost savings initiative? Get the benefit of focused planning and experience collaborating with sales and ops leaders, plus strategies to drive adoption.

Let’s launch something great.

New ideas brewing? Get in touch for a free consultation.

Michelle Licudine

Fractional executive specializing in new products, brands, and digital experiences.