
Fractional executive leader specializing in helping organizations launch new products, brands, and digital experiences.
🚀 MEET MICHELLE
I’m Michelle Licudine, an award-winning digital leader who thrives on building new things. Time and again I’ve been handed a transformational business idea and had to “go figure it out.”
Now, as a fractional executive, I help organizations go to market and generate revenue while assessing longer term leadership and staffing needs.

the steps to success
My systematic process draws on years of successful rollouts to take you from concept to launch, mitigating risk and uncertainty along the way.

It all starts by augmenting what you already know with what you need to know.
skills + EXPERIENCE = booster ROCKETS
Using a unique combination of experience in product development, digital marketing, cross-functional leadership, and agile methodology, I build strategic plans that launch ideas quickly while capturing critical insights for future growth.

A from-the-ground-up track record of building new brands, products, campaigns, and processes.

20+ years of experience driving transformation in marketing, AI, e-commerce, data, and analytics.

A Minimal Viable Product philosophy for product and marketing reduces complexity and focuses on early learning.

Adept at managing diverse stakeholders by staying focused on strategic vision, core values, and data.
ALL SYSTEMS “GO”
New ideas brewing? I’d love to hear about them! Get in touch for a free consultation.

Your Chief Launch Officer for New Digital Product and Marketing Initiatives
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