Michelle Licudine, MBA, A-CSPO
About Me | Professional Experience | Competencies & Certifications | Ideal Partners
Fractional leader empowering businesses with digital strategy, AI, and data-driven marketing to accelerate customer growth and revenue.
About Me
I’m a dynamic and results-driven digital marketing and product executive with a proven track record of driving growth, innovation, and operational excellence. With expertise in marketing, branding, data and analytics, AI-powered solutions, e-commerce growth, and customer acquisition, I have successfully produced new brands, unique digital experiences, and incremental revenue streams for organizations in multiple industries.
Professional Experience
A career defined by building new programs from the ground up.
As Vice President of Digital Products at THM Media, I spearheaded the development of AskHomey.com, an AI-powered home pro directory and chatbot-driven recommendation engine, scaling it from concept to launch in just 60 days, followed by rapid national expansion to 56 markets. I led the launch of an AI-assisted digital marketing services division, delivering high-impact consumer marketing solutions to home pros, and further future-proofing the legacy print enterprise. These initiatives unlocked completely new digital advertising revenue streams.
Before THM Media, I served in senior leadership roles at Cinch Home Services, overseeing Direct-to-Consumer Strategy, Corporate Rebranding, and Digital Marketing. I managed multi-million-dollar marketing budgets, optimized customer acquisition costs, improved customer service using digital platforms, and led a brand transformation that established Cinch as a leader in home warranties. My data-driven approach, A/B testing strategies, and customer engagement initiatives established a new sales channel and created operational efficiencies.
My early experience at Cox Enterprises, Inc. companies built a foundation in traditional media while embracing new technologies, expanding audience reach through niche websites and real-time analytics, and transforming business operations for the digital age.
Competencies & Certifications
THE I.Q. TO DO “NEW”
Core Competencies
- Product Management
- AI Implementation
- Digital Marketing & Branding
- Agile Methodologies
- Analytics & Data Integration
- Agency & Vendor Management
- A/B Testing
- Marketing Operations
- UX & User Research
- Cross-Functional Leadership
- Budget Management
- Media & Publishing
Certifications
- Advanced Certified Scrum Product Owner, Scrum Alliance
- Google Analytics
- Google Search Ads
Board Service & Awards
- Past President, South Florida Interactive Marketing Association
- Gold Stevie® Award for Sales & Customer Service
- Newspaper Association of America Innovation Award
- NAA’s Presstime Magazine Innovative Operations Award
Ideal Partners
I partner with organizations that are ready to move fast, think smart, and build with purpose. My ideal clients understand the value of strategy and execution, and they’re looking for a senior-level operator who can bring digital vision to life—minus the full-time headcount.
We’re likely a great fit if you fall into one of these categories:
- Mid-sized businesses looking to modernize or launch new digital products, elevate their brand, or build internal digital marketing capabilities.
- Established startups with funding that need to accelerate product, brand, and go-to-market development—and want an experienced executive without hiring full-time.
- Private equity or portfolio companies undergoing digital transformation or repositioning for growth, where speed and expertise are essential.
- Marketing or innovation agencies that need executive-level leadership for new digital initiatives, without adding permanent overhead.
Who’s Not a Fit
I love ambitious ideas and solving big problems, but I don’t work for equity or exposure. I’m not the right fit for:
- Pre-funding startups hoping to pay in equity or good vibes (I’ve got bills too).
- Teams seeking only tactical execution (e.g., SEO, ad buys, or social media management).
- Organizations that aren’t quite ready to invest in foundational work like brand, product validation, or customer research. I believe these are far too important to skip for the sake of launching faster.
