Built from scratch. Designed for growth.
Here are a few of the transformative projects I’ve led. For additional ways I can support your launch, view my services.
AI-Powered Marketplace
In a space already dominated by “find a pro” websites, a magazine publisher sought to rethink digital lead generation for home improvement contractors. Enter an AI-driven chatbot and image creator to inspire homeowners and connect them with qualified pros.
Rebuilding Digital & D2C Marketing
An established player in home services rebuilt its entire direct-to-consumer marketing program, including product naming, positioning, direct response marketing, digital lead gen, e-commerce, and call center integration.
A Tale of Two Rebrands
Companies in wildly different sectors, but with the same goal: Consolidate multiple entities into a new, unified presence. Services included strategic planning and branding exercises, project planning, and management of creative teams, digital agencies, and web developers.
Modernizing Customer Service
With high call center costs eating away at margins, a shift to digital platforms captured millions in overdue customer payments and operational savings while increasing customer satisfaction.
